INFLUENCE-The Psychology of Persuasion|Robert B Cialdini |Book Review
A TAD INTRO
I had always wanted to read this book,I love books related to psychology and human behavior.Mind you,I am not a biology student(are you,then comment yes ,
just curious to know that how the hell you get time to read books other than those bulky bio books),
Its just that I love reading books which teach me about…
social intelligence and selling. Now I will reveal a
I have just read 63 pages of this book.Now before you get mad at me and start yelling” How the hell are you writing a review”, read on to now why I am doing this!
WHAT KIND OF BOOK IS THIS?
This bestseller is the result of Sir R.Caldini years of knee-deep research spanning across decades.
is the precise number of years the author has spent researching about persuasion!
Robert shares 6 factors in the book,which mastered will always give you an edge- they are:
Reciprocation,Commitment,Social Proof,Liking,Authority,Consensus,and Scarcity.
SOMETHING ABOUT THIS BOOK THAT NO ONE WILL TELL YOU?
This book is just 280 pages. But…
Its very… very…very long Look at this one page. Just have a glimpse at that small font. Painful for my eyes.
Though I loved the first mind-blowing 63 pages of this book,I will take a lot of time to complete this book.,since I read many books simultaneously..
And I feel that you don’t need to read all the pages of any book, as most the content won’t be useful for you.
A PRO TIP
Listen this book on audible,because you will complete this book in less hours. This book is very interesting which is packed with shocking stories and case studies that will amaze you.
The only thing you should ask yourself is that ,”Do you have time to read this book “?
If not,go for the audible.If money is a problem,you can see this summary by authors consulting company’s youtube channel.
IS THIS VIDEO ENOUGH?
Yes, its enough., butt if…
You will came back and read some pages as per your interest and situation.The above video has quickly narrated the 6 factors of persuasion.
The most important part is to actually try out these principles in your lives,that way you will learn a lot…
But you might be thinking “why th f*** should I learn persuasion? “
WHY YOU SHOULD LEARN ABOUT PERSUASION?
You get what you negotiate in your life.
Let that line sink in your soul kinda when you are rote learning the previous night for the next day’s dreadful science paper.
Everyday you and I are selling ourselves. Every second…. You look at any ads… they are selling you. You forcing your friend to come to your house for the party is persuasion.
Point is if you are not able to sell our ideas to others, you will be sold by others ideas. Period.
So to protect yourself from others ,not getting influenced by the ads or zombies and getting the soulmate you had a crush since high school- you gotta learn persuasion.You gotta learn communication skills.
Hence I am also reading books which help me to sell myself,persuade others and join the ranks of few who are good at selling their ideas.
SO SHOULD YOU READ/LISTEN THIS BOOK?
- If you wanna learn about persuasion,then this is the perfect book for you.
- If you are in marketing/sales position in a company,then its a must read.
- I feel everyone should read this book(unless you are stubborn person,yes-I know you aren’t 🙂 )
God Bless you