THE BORON LETTERS | GARY HALBERT | BOOK REVIEW
A TAD INTRO
How is the title? Confusing and yet so exciting. As I later got to know that Boron is the name of a prison where Gary had spent some time and wrote his life lessons and copywriting knowledge…
for his son in letters which were mailed to his child. Later these letters were compiled to make a book which is available in amazon.
Gary Halbert is regarded as the greatest copywriter of all time.I had been looking for a book on copywriting,and after going through this post,I had finally decided to read this book.But…
There was one problem!
This book was ₹2333,way over my budget. So since this book is made of 24 chapters which are available for free in Gary’s website,I took a printout of all the chapetrs and it cost me just ₹156. Savings at its best.
So you better do the same or you can buy the book from amazon.Now lets know more about the book…
WHAT THE BOOK IS ALL ABOUT
Boron Letters is a copywriting book written by the greatest copywriter of all time,Gary Halbert .During his time, Gary was the most paid copywriter.
Boron Letters consists of 24 chapters. What will you find in these letters?
Lessons about life and copywriting. So now lets discuss…
WHAT I LIKED ABOUT THIS BOOK?
His letters are perfect guide for anyone who wants to make copywriting as a career.This book is recommended by every copywriter who has made big.
The advice given by Gary is indispensable and beneficial.And…
WHAT I DIDN’T LIKE ?
After reading 21 chapters out of 24,since Gary wrote it in 1980’s,he talks a lot about direct mail, which has died.Despite this, book is a must read for every aspiring copywriter.
Must read for anyone who want to know about copy writing because Sir Gary shares timeless tips which are not worth missing out.